For the press launch of Eau de Toilette Kenzo World, we created an immersive and experiential tour in keeping with this new product universe.
A breakthrough from the traditional perfumes presentations : the product was gradually unveiled, an experience designed to pique the curiosity of the French and International journalists that were invited.
Around a central structure, the tour offered 4 experiences which allowed the guest to dive into Kenzo World universe : from a living wall to the discovery of the product components through a hole the size of the eye, the guests were surprised and amused, making amusing encounters all along the tour.
We played on the mischievous nature of Kenzo World products, inviting the public to participate during each experience.
Emotion, contemplation, sensation and participation were the key words of this original and lively scenography.
© Shehan Hanwellage