The first concept store dedicated to the 90s’ culture: we created the perfect setting to launch two Reebok Classic sneakers, inspired by a time where lovers of flashy colors were in the spotlight.

A colorful shop, a retrogaming room, a record store and a cozy café: the 90’s resonated in the 3 floors of the building!

When it comes to the line-up? Booba was there for a very private show but also Cut Killer, Jazzy Jeff, Alice & Moi and many more!

The result? More than 5000 visitors in 9 days and +100 000 shares on Instagram.

© Pierre Mouton © Alek Katan © Shehan Hanwellage