SDS opening party

“La Salle de Sport” designed by Reebok, merges a concept store together with a sport room.
In a brand new spot of 1700m2 Boulevard de la Madeleine, the club has the ambition of mixing sport, fashion, art and culture.

A powerful coexistence that has been inspiring us in inaugurating this unique place; raising sport to the status of art and creating cinematic stages, enhancing the sport experience.
The program was the following : a couple of boxers fighting on the ring in the backlight, a team of sportsmen doing one exercice after another in the cross-fit area on light structures, a bike choreography in the cycling zone at the pace of a syncopated light and a contemplative meeting between modern dance and yoga.

Meanwhile, La Chatte de Françoise, Louise Chen and Kirou Kirou dj sets have thrilled the guests, from the concept store to the basement’s cloakrooms.

For a night, it is the spirit of sport that resonated in the minds of the 800 guests.